KOZHIKODE, SEPTEMBER 23: Gokulam Kerala FC have signed a three-year kit sponsorship deal with Kaizen Sports and Fitness, a sporting goods business company owned by Jalandhar-based Sarve Prakash Group.
The deal will see Kaizen Sports and Fitness sponsoring the kits of Gokulam Kerala FC senior teams, football schools and academies from 2019 season till 2022 season.
Kaizen will also manufacture Gokulam Kerala FC merchandise products and will support the club merchandise sales through their partner sporting8.com.
This year Gokulam Kerala FC have expanded the merchandise as replica match kits, training kits, backpacks, scarves, footballs, sling bags, key rings and a wide range of products will be available through online and offline sales.
“We are glad to announce Kaizen Sports and Fitness as our kit partner. Kaizen has been sponsoring us since our inception and we are happy to extend their services for another three years. The deal will help our fans to get hold of a wide variety of quality products,” said VC Praveen, the president of Gokulam Kerala FC.
“Gokulam Kerala FC have made history within two years of its inception and through the club we are aiming at establishing a foothold in Kerala. The club has become a synonym for football in the State and Kaizen Sports and Fitness is happy to establish a long-term deal with the club. This is a great opportunity for the football fans in Kerala to grab quality merchandise from GKFC and our online stores,” said Atul Madan, the owner of Kaizen Sports and Fitness.
About Kaizen Sports and Fitness
Sarve Parkash Group was founded in 1920 when Sh. Hans Raj Madan LLB in Sialkot (now in Pakistan) left his practice as a Lawyer and started the sporting goods business, little did he know he was building a brand that will come to signify trust and quality to his buyers all over the world. The business flourished so much that the company used to have 8 branch offices across India. After the sad demise of Sh. Hans Raj Madan at a very young age, the business was taken over by his son Sh. Ram Parkash Madan. The family shifted its base to Jalandhar, India after partition in the year 1947 and from Jalandhar it started again the same business under the same company name and thus the new beginning of Sarve Parkash.
Kaizen Sports is marketed in India by Sarve Parkash Group.
About Gokulam Kerala FC
Gokulam Kerala Football Club, a professional football club from Kerala which competes in India’s top division league Hero I-League under All India Football Federation. The club stands for its four values Integrity, Passion, Community and Respect. The club was formed in 2017 with a vision to promote football in the Malabar region and to resurrect the football culture in Kerala. The club won the 131-year-old Durand Cup in 2019. The historic tournament was won by a Kerala club after 22 years.
The club also participates in Kerala Premier league (state level) and are the champions in 2017, in just the second year of participation. The club is well known for its grassroots development in football and is the only I-League team to have a Women’s football team at the national level competition.